I got tired of hunting for the perfect graphic tee. So I started making them.
I wanted the kind of tee you find once and then wear until it practically falls apart.
Soft. Relaxed. A little oversized. A graphic that feels cool without trying too hard. The shirt you throw on with your favorite jeans and somehow feel more put together.
But finding one that checked all the boxes? Way harder than it should’ve been.
I’d find a design I loved, but hated the shirt it was printed on. Or I’d find a great tee, but the graphics weren’t something I’d actually wear.
And don’t even get me started on those stiff, boxy tees that make you feel like SpongeBob SquarePants.
So eventually I stopped hunting for them and started making them.
That’s how Edit Inc. began.
And I built it the same way I shop: I wanted the fabric to feel right before anything else. That’s why I chose Comfort Colors - that substantial, lived-in cotton that gets even better after every wash. And I design Edit Inc. around the same idea: pieces that feel like something you’ve had forever, but still feel current.
I don’t want your closet filled with tees you never wear.
I’d rather make the ones you’ll actually reach for.
Because the best tee in your closet shouldn’t be the hardest one to find.
With love (and a very full closet of tees),
Karen